{"id":2511,"date":"2015-08-04T17:11:29","date_gmt":"2015-08-05T00:11:29","guid":{"rendered":"http:\/\/drewphillipsphotography.com\/blog\/?p=2511"},"modified":"2026-04-10T18:54:42","modified_gmt":"2026-04-11T01:54:42","slug":"cover-feature-for-august-2015-issue-of-emirates-portfolio-magazine","status":"publish","type":"post","link":"https:\/\/drewphillipsphotography.com\/blog\/2015\/08\/04\/cover-feature-for-august-2015-issue-of-emirates-portfolio-magazine\/","title":{"rendered":"Cover feature for August 2015 &#8211; Small Business Marketing Ideas &#038; Tips for SMB Business Owners"},"content":{"rendered":"<div class=\"et_pb_row et_pb_row_0_tb_body\">\n<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_0_tb_body  et_pb_css_mix_blend_mode_passthrough et-last-child\">\n<div class=\"et_pb_module et_pb_text et_pb_text_1_tb_body  et_pb_text_align_left et_pb_text_align_center-tablet et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<h1>&nbsp;<\/h1>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_blurb et_pb_blurb_0_tb_body oe-blog-author-blurb  et_pb_text_align_left  et_pb_blurb_position_left et_pb_bg_layout_light\">\n<div class=\"et_pb_blurb_content\">\n<div class=\"et_pb_blurb_container\">\n<div class=\"et_pb_blurb_description\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_row et_pb_row_1_tb_body\">\n<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_1_tb_body  et_pb_css_mix_blend_mode_passthrough et-last-child\">\n<figure><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-19020\" title=\"brainstorming-business-plan-close-up-908295\" src=\"https:\/\/www.outboundengine.com\/wp-content\/uploads\/brainstorming-business-plan-close-up-908295.jpg\" sizes=\"(max-width: 2000px) 100vw, 2000px\" srcset=\"https:\/\/www.outboundengine.com\/wp-content\/uploads\/brainstorming-business-plan-close-up-908295.jpg 2000w, https:\/\/www.outboundengine.com\/wp-content\/uploads\/brainstorming-business-plan-close-up-908295-600x365.jpg 600w, https:\/\/www.outboundengine.com\/wp-content\/uploads\/brainstorming-business-plan-close-up-908295-768x468.jpg 768w, https:\/\/www.outboundengine.com\/wp-content\/uploads\/brainstorming-business-plan-close-up-908295-1024x624.jpg 1024w, https:\/\/www.outboundengine.com\/wp-content\/uploads\/brainstorming-business-plan-close-up-908295-1080x658.jpg 1080w, https:\/\/www.outboundengine.com\/wp-content\/uploads\/brainstorming-business-plan-close-up-908295-300x183.jpg 300w\" alt=\"small business marketing ideas\" width=\"2000\" height=\"1218\"><\/figure>\n<div class=\"et_pb_module et_pb_image et_pb_image_0_tb_body\"><span class=\"et_pb_image_wrap\"><\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_row et_pb_row_2_tb_body\">\n<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_2_tb_body  et_pb_css_mix_blend_mode_passthrough et-last-child\">\n<div class=\"et_pb_module et_pb_code et_pb_code_0_tb_body post-social-wrapper\">\n<div class=\"et_pb_code_inner\"><i class=\"fab fa-twitter\"><\/i>&nbsp;<i class=\"fab fa-facebook-f\"><\/i>&nbsp;<i class=\"fab fa-linkedin-in\"><\/i>&nbsp;<i class=\"fab fa-pinterest-p\"><\/i><\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_post_content et_pb_post_content_0_tb_body oe-blog-content-wrapper\">\n<p><span id=\"smallBusinessMarketing\" data-q_id=\"#smallBusinessMarketing\">It\u2019s always a good time for business owners to think about the most effective small business marketing ideas. Maybe your messages don\u2019t seem to be landing as they have in the past. Or it could be that business seems to be stagnant. Whether you\u2019ve been in business for 3 months or 30 years, there is always room for improvement. Here is a list of&nbsp;small business marketing&nbsp;ideas and tips to give you a competitive edge.<\/span><\/p>\n<h2 id=\"smbDataMining\" data-q_id=\"#smbDataMining\">1. Make Data Cleaning a Routine<\/h2>\n<figure><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-20063 alignleft\" title=\"\" src=\"https:\/\/www.outboundengine.com\/wp-content\/uploads\/2018\/08\/shutterstock_1133100497.jpg\" sizes=\"(max-width: 219px) 100vw, 219px\" srcset=\"https:\/\/www.outboundengine.com\/wp-content\/uploads\/shutterstock_1133100497.jpg 2048w, https:\/\/www.outboundengine.com\/wp-content\/uploads\/shutterstock_1133100497-300x300.jpg 300w, https:\/\/www.outboundengine.com\/wp-content\/uploads\/shutterstock_1133100497-600x600.jpg 600w, https:\/\/www.outboundengine.com\/wp-content\/uploads\/shutterstock_1133100497-768x768.jpg 768w, https:\/\/www.outboundengine.com\/wp-content\/uploads\/shutterstock_1133100497-1024x1024.jpg 1024w, https:\/\/www.outboundengine.com\/wp-content\/uploads\/shutterstock_1133100497-1080x1080.jpg 1080w, https:\/\/www.outboundengine.com\/wp-content\/uploads\/shutterstock_1133100497-150x150.jpg 150w\" alt=\"small business marketing ideas\" width=\"219\" height=\"219\"><\/figure>\n<p>Data cleaning shouldn\u2019t be a once-a-year task. If you\u2019ve been neglecting your database, your entire marketing strategy could be off-kilter. In fact,&nbsp;72 percent&nbsp;of companies feel that data quality issues impact consumer trust and perception.<\/p>\n<p>Why? Because successful marketing relies on data-driven decision making. If your data is inaccurate, your decisions won\u2019t be much better. In the same study,&nbsp;less than half of organizations globally (44%) trust their data to make important business decisions. Talk about&nbsp;opportunity lost!<\/p>\n<p>Ensure your marketing strategy is as targeted and on-point as possible. Make data cleaning a recurring monthly routine and you\u2019ll be on your way to more trustworthy data. When expanding your business operations to Malaysia, it&#8217;s crucial to navigate the legal landscape by engaging in thorough <a href=\"https:\/\/malaysia.acclime.com\/formation\/company-registration\/\">enterprise registration Malaysia<\/a> to ensure compliance with local regulations.<\/p>\n<div class=\"sumome-popup-embed-overlay embed-light\" data-sumo-smart-bar-data=\"{&quot;originalInlineStyles&quot;:{&quot;top&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;marginTop&quot;:&quot;&quot;,&quot;marginBottom&quot;:&quot;&quot;},&quot;originalOffset&quot;:{&quot;top&quot;:&quot;-1072px&quot;,&quot;bottom&quot;:&quot;-1072px&quot;},&quot;originalOffsetTop&quot;:-1072,&quot;originalTransition&quot;:&quot;all 0.5s ease-out 0s&quot;,&quot;originalInlineTransition&quot;:&quot;&quot;,&quot;originalMarginTop&quot;:&quot;0px&quot;,&quot;originalMarginBottom&quot;:&quot;0px&quot;}\">&nbsp;<\/div>\n<div class=\"sumo-form-wrapper listbuilder-popup listbuilder-popup-embedded\">\n<div class=\"listbuilder-popup-content\">\n<div class=\"listbuilder-popup-scale\">\n<div>\n<div class=\"sumome-react-wysiwyg-popup-container sumome-react-wysiwyg-inline-popup sumome-react-wysiwyg-is-resizing\">\n<div class=\"sumome-react-wysiwyg-component sumome-react-wysiwyg-inline-popup-image sumome-react-wysiwyg-image\">\n<div class=\"sumome-react-wysiwyg-move-handle\">\n<figure><img decoding=\"async\" src=\"https:\/\/micro-cdn.sumo.com\/image-resize\/sumo-convert?uri=\/\/media.sumo.com\/eefddfc60738ea888d19b0f180773fcf85ecdac60af97bcce02e0508adf8454b&amp;supported=webp,webp.alpha,webp.animation,webp.lossless&amp;hash=6ecc36abdc38775b4970250e9c99243c254eca45c413d19b4ac706740fb1f503&amp;format=webp\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-fill=\"\"><\/figure>\n<div data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-border-top=\"\" data-darkreader-inline-border-right=\"\" data-darkreader-inline-border-bottom=\"\" data-darkreader-inline-border-left=\"\">\n<p>&nbsp;<\/p>\n<div data-darkreader-inline-boxshadow=\"\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"sumome-react-wysiwyg-component sumome-react-wysiwyg-inline-popup-background sumome-react-wysiwyg-background\">\n<div class=\"sumome-react-wysiwyg-move-handle\">\n<div data-darkreader-inline-boxshadow=\"\" data-darkreader-inline-border-top=\"\" data-darkreader-inline-border-right=\"\" data-darkreader-inline-border-bottom=\"\" data-darkreader-inline-border-left=\"\">\n<div data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-fill=\"\">&nbsp;<\/div>\n<div>&nbsp;<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"sumome-react-wysiwyg-component sumome-react-wysiwyg-inline-popup-text sumome-react-wysiwyg-text\">\n<div class=\"sumome-react-wysiwyg-move-handle\">\n<div tabindex=\"0\" role=\"button\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div class=\"sumome-react-wysiwyg-component sumome-react-wysiwyg-inline-popup-dropdown sumome-react-wysiwyg-dropdown\">\n<div class=\"sumome-react-wysiwyg-move-handle\">\n<div class=\"sumome-react-wysiwyg-component-wrapper\" data-darkreader-inline-color=\"\" data-darkreader-inline-border-top=\"\" data-darkreader-inline-border-right=\"\" data-darkreader-inline-border-bottom=\"\" data-darkreader-inline-border-left=\"\" data-darkreader-inline-boxshadow=\"\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div class=\"sumome-react-wysiwyg-component sumome-react-wysiwyg-inline-popup-text sumome-react-wysiwyg-text\">\n<div class=\"sumome-react-wysiwyg-move-handle\">\n<div tabindex=\"0\" role=\"button\">\n<p data-darkreader-inline-color=\"\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-border-top=\"\" data-darkreader-inline-border-right=\"\" data-darkreader-inline-border-bottom=\"\" data-darkreader-inline-border-left=\"\" data-darkreader-inline-boxshadow=\"\">Want to learn how to get more referrals and repeat business?<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"sumome-react-wysiwyg-component sumome-react-wysiwyg-inline-popup-text sumome-react-wysiwyg-text\">\n<div class=\"sumome-react-wysiwyg-move-handle\">\n<div tabindex=\"0\" role=\"button\">\n<p data-darkreader-inline-color=\"\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-border-top=\"\" data-darkreader-inline-border-right=\"\" data-darkreader-inline-border-bottom=\"\" data-darkreader-inline-border-left=\"\" data-darkreader-inline-boxshadow=\"\">Spend more time selling and building strong relationships with your book of business.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"sumo-logo\">&nbsp;<\/div>\n<div class=\"clear\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"buildBuyerPersonas\" data-q_id=\"#buildBuyerPersonas\">2. Know Your Audience<\/h2>\n<p>When considering small business marketing ideas, think about your audience.<\/p>\n<p>Ask yourself these questions:<\/p>\n<ul>\n<li>Who are they?<\/li>\n<li>What do they do?<\/li>\n<li>How can you help them do it better?<\/li>\n<\/ul>\n<p>Buyer personas are a great way to define your audience in terms of demographics, responsibilities, and interests. A buyer persona done well will give you a target and direction. Plus, these personas can be used to segment your list and better personalize your sales and marketing messages.<\/p>\n<p>Furthermore, don\u2019t forget to take a funnel position into account when creating buyer personas. For example, a customer that needs nurturing requires a different message than someone ready to buy. You should be&nbsp;having conversations at the right time&nbsp;to be sure you aren\u2019t too late or too soon. I&#8217;ve been super impressed with <a href=\"https:\/\/conversionfactory.co\">smart Conversion Factory<\/a> lately. The results for tech companies are next level.<\/p>\n<h2 id=\"targetedContentMarketing\" data-q_id=\"#targetedContentMarketing\">3. Keep Content on Target<\/h2>\n<figure><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-19018 alignright\" src=\"https:\/\/www.outboundengine.com\/wp-content\/uploads\/2018\/07\/target-1551492_1920.jpg\" sizes=\"(max-width: 253px) 100vw, 253px\" srcset=\"https:\/\/www.outboundengine.com\/wp-content\/uploads\/target-1551492_1920.jpg 1920w, https:\/\/www.outboundengine.com\/wp-content\/uploads\/target-1551492_1920-600x450.jpg 600w, https:\/\/www.outboundengine.com\/wp-content\/uploads\/target-1551492_1920-768x576.jpg 768w, https:\/\/www.outboundengine.com\/wp-content\/uploads\/target-1551492_1920-1024x768.jpg 1024w, https:\/\/www.outboundengine.com\/wp-content\/uploads\/target-1551492_1920-510x382.jpg 510w, https:\/\/www.outboundengine.com\/wp-content\/uploads\/target-1551492_1920-1080x810.jpg 1080w, https:\/\/www.outboundengine.com\/wp-content\/uploads\/target-1551492_1920-300x225.jpg 300w\" alt=\"small business marketing ideas\" width=\"253\" height=\"191\"><\/figure>\n<p>When you know your audience, it\u2019s much easier to&nbsp;create targeted, relevant and (above all) valuable content. Clickbait and countless sales pitches aren\u2019t the way to gain trust from your network.&nbsp;Instead, make it your goal to reach your audience on a more personal level. Show them you understand them and care about their wants and needs.<\/p>\n<p>How? Instead of pushing your&nbsp;product, focus on providing insight, information, and maybe even entertainment. Believe it or not, this approach is a much more effective means of guiding prospects along the buyer\u2019s journey.<\/p>\n<p>This is also the main concept behind content marketing. Learn more about&nbsp;how content marketing helps small businesses&nbsp;here.<\/p>\n<h2 id=\"emailMarketing\" data-q_id=\"#emailMarketing\">4. Optimize Your Emails<\/h2>\n<p>Most people feel like they get a lot of emails. Some may say too many, yet&nbsp;86% of consumers prefer email&nbsp;when communicating for business purposes. Long story short: email shows no signs of slowing down because of how effective it is.<\/p>\n<p>Email marketing&nbsp;for small business owners is an important but tricky business. Great content doesn\u2019t guarantee that recipients will open your email. There are, however, ways to improve audience engagement, open rates, and conversions.<\/p>\n<p>Check over this list:<\/p>\n<p>1.&nbsp;<strong>Sender address.<\/strong>&nbsp;Make sure your emails are coming from a recognizable sender name, preferably a business address.<br \/>2.&nbsp;<strong>Subject line<\/strong>. Does it tell the reader what\u2019s next? Is what\u2019s next worth clicking? If not, you\u2019d better head back to the drawing board.<br \/>3.&nbsp;<strong>Design<\/strong>. Is your content optimized for mobile viewing? Does it deliver on the promise of your subject line? Is it visually appealing and easy to read?<br \/>4.&nbsp;<strong>Call to action<\/strong>. What is your call-to-action (CTA)? Do the recipients know what you want them to do? Is it easy for them to do it?<\/p>\n<blockquote>\n<p>Check out our post \u201cUnderstanding the Anatomy of an Email Newsletter\u201d&nbsp;for more on proper email optimization.<\/p>\n<\/blockquote>\n<h2 id=\"socialMediaMarketing\" data-q_id=\"#socialMediaMarketing\">5. Boost Your Social Media Content<\/h2>\n<p>Social media algorithms are constantly evolving. Oftentimes, these changes mean it\u2019s harder to gain traction organically. That\u2019s where&nbsp;paid advertisements and boosted posts&nbsp;can help level the playing field. Get the&nbsp; most professional assistance from&nbsp;<em><a href=\"https:\/\/www.advertisepurple.com\/\">affiliate advertising companies<\/a><\/em>.<\/p>\n<p>In fact, paid ads are expected to generate&nbsp;over $18 billion in revenue&nbsp;in 2019.&nbsp;76 percent&nbsp;of B2C content marketers in North America used promoted posts in 2016, with 61 percent reporting these posts were effective. Social ads ranked slightly lower, with 74 percent of B2C marketers using them and 59 percent reporting them effective.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; &nbsp;&nbsp;&nbsp; It\u2019s always a good time for business owners to think about the most effective small business marketing ideas. Maybe your messages don\u2019t seem to be landing as they have in the past. Or it could be that business seems to be stagnant. Whether you\u2019ve been in business for 3 months or 30 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[148],"_links":{"self":[{"href":"https:\/\/drewphillipsphotography.com\/blog\/wp-json\/wp\/v2\/posts\/2511"}],"collection":[{"href":"https:\/\/drewphillipsphotography.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drewphillipsphotography.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drewphillipsphotography.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/drewphillipsphotography.com\/blog\/wp-json\/wp\/v2\/comments?post=2511"}],"version-history":[{"count":12,"href":"https:\/\/drewphillipsphotography.com\/blog\/wp-json\/wp\/v2\/posts\/2511\/revisions"}],"predecessor-version":[{"id":4422,"href":"https:\/\/drewphillipsphotography.com\/blog\/wp-json\/wp\/v2\/posts\/2511\/revisions\/4422"}],"wp:attachment":[{"href":"https:\/\/drewphillipsphotography.com\/blog\/wp-json\/wp\/v2\/media?parent=2511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drewphillipsphotography.com\/blog\/wp-json\/wp\/v2\/categories?post=2511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drewphillipsphotography.com\/blog\/wp-json\/wp\/v2\/tags?post=2511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}